Meet the
founder.
HI. I’M SELINA HOLMES.
With a career spanning nearly twenty-five years, I have helped organizations elevate their stories, inspire action, and navigate complex marketing challenges. From strategy and positioning to messaging, campaigns, and leadership, I bring a practical, human-centered approach focused on creating clarity, driving action, and delivering meaningful results.
At the heart of my work is the ability to authentically connect with people and translate complex ideas into stories that spark understanding and action.
Most recently, I served as Vice President of LEED Marketing at the U.S. Green Building Council, where I led global product marketing strategy for the world's most widely used green building program. I also supported the international expansion of the Greenbuild Conference and Expo into China and Europe, guided global product launches, and led thought-leadership initiatives grounded in purpose, empathy, and precision.
I hold an MBA from the University of Maryland University College, where I also serve as an adjunct professor, and a BS in Marketing from the University of Maryland, College Park. When I'm not working, you'll find me spending time with my husband, James, our children, and our very energetic Shih Tzu.
About Magenta
Bridge
Why magenta?
Sitting at the intersection of red and blue, magenta unapologetically blends energy and creativity with trust and stability. Often associated with imagination, connection, and transformation, it represents the balance between bold ideas and practical action. For us, it's a reminder that great marketing should be both inspiring and effective.
Our values.
Humanity
People are at the center of every decision we make. We believe meaningful connections are built through empathy, authenticity, and understanding.
Clarity
We cut through complexity to create focus, alignment, and direction. Good marketing should make things clearer, not more complicated.
Impact
We focus on work that matters. Whether the goal is growth, awareness, engagement, or change, we help clients create meaningful results.
One more thing.
Our studio is a joy-first organization. We believe in belonging, mutual respect, and bringing joy to everything we do. Life is too short not to enjoy the journey. We hope our clients feel the same.
Why a bridge?
A bridge connects people, ideas, and possibilities. That's exactly what we strive to do. Whether it's connecting strategy to execution, organizations to audiences, or vision to results, we help clients move from where they are today to where they want to be tomorrow. Marketing can be complex; our role is to create the path forward.
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